My approach to marketing is strategic, human, and rooted in real-world experience.

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My career has taken me far from a traditional path. I worked as a fashion model across Europe and Asia, spent seasons on cargo ships in the Arctic and the Great Lakes, and represented Canada in Australia. Each chapter taught me how people think, how cultures communicate, and how genuine stories are lived.

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These experiences shaped a marketer who understands audiences from life, not theory.

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I hold a Master’s degree from EM Normandie Business School in France, where I specialised in the luxury sector. This strengthened my strategic foundation and deepened my understanding of high-value audiences and brand expectations.

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As Head of Marketing for Katimavik, I lead national marketing across Canada, guide regional teams, and deliver campaigns from concept to full execution. I set brand direction, built national visibility platforms, and supported major funding strategies that helped secure more than ten million dollars for the organisation. I also increased the organisation’s social media presence by a factor of ten.

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My consulting work contributed to the sale of a €6.9 million property in Paris and helped a Canadian broker consistently achieve more than one million dollars in annual sales.

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I bring international perspective, luxury-sector training, and proven impact.

 

Fluent in French, English, and Spanish.